Preparing complex financial topics for a broad target group is just one of the challenges of our work for the asset management giant Fidelity International. Directly integrated into the international PR team, we have to identify interesting topics, translate them from specific financial English into German and then offer them to domestic media. Our excellent contacts to the most important financial journalists make this challenge easier for us and lead to a steadily growing media presence for the client. We also manage the media relations for Hungary and the Czech Republic, are responsible for media planning and support the country manager with his LinkedIn profile.
The COVID-19 pandemic provided unexpected momentum towards the pharmaceutical research industry: the health crisis brought enormous attention and created the opportunity to explain contexts and background of pharmaceutical research and production. During this time, we created a green paper as a reason and a vehicle for high-level stakeholder talks. We coordinated and guided nearly 40 interviews with the most vital decision-makers of the health sector, which gave the leadership of the Association of the Research & Development based Pharmaceutical Industry in Austria (FOPI) the opportunity to hold a conversation at eye level. Edited professionally, the statements were published in the green paper, which is available in print and online. Presented during a virtual event with over 200 participants, it was a tremendously effective instrument for FOPI. https://fopi.at/covid-19-and-beyond/
Cooking, kitchen, household appliances - hardly anything is currently as trendy as culinary delights. AEG is the world's second largest manufacturer of household appliances and stands for cooking as a lifestyle topic at the highest level. The communication cosmos that accelent has been successfully creating for AEG for many years is correspondingly sophisticated and extensive: modern product PR includes media relations, events and innovative solutions such as Facebook livestreams.
The political decision for the photo on the e-card had far-reaching consequences - and implicated that about 15% of all insured persons had to take action. But the other 85% had to be told to wait and see. And for smaller groups there were other messages to communicate at the same time. accelent developed a detailed communication concept including slogan, messaging and implementation of all documents. For the whole of Austria.
A retail concept especially for young customers. Communication in social media plays a pivotal role. accelent connects STOP SHOP with the tenants and the customers - using a uniqe Facebook presence that offers new highlights every day.
Psoriasis affects approximately 250.000 people in Austria. With the Austria-wide 360°-campaign “Lass dich anschauen” (Let’s have a look at you) we supported Celgene in its efforts to encourage patients to consult a dermatologist and get informed about therapy options, as research is making constant progress in the development of new therapies. As part of a roadshow throughout Austria, passers-by could literally get a picture of the living situations of patients by means of a mirror-installation. Coupled with intensive media relations activities 17 million contact opportunities were achieved. On Facebook, Youtube, through traditional and digital advertising, folders as well as an own website, we also spread the adapted core message: Let’s have a look at you! Go see a doctor! (The campaign was realised in cooperation with asoluto digital.)
Vienna's most prominent business location. More than 4,000 people work here every day. IMMOFINANZ as the operator sees them as a community and with myhive offers an experience that mirrors the ambience of a 5-star hotel: from the atmosphere to services, events and leisure activities for all employees of the tenants at the location. accelent manages the communications channels of the myhive community and ensures the best information, variety and smart insights for everyday life in the office and beyond.
There is hardly any topic which is not covered by a podcast yet, and the range of offerings is constantly growing. However, there are less podcasts in the health sector than one would expect. The Austrian Society of the Golden Cross (ÖGGK) has therefore launched the podcast HÖRENSWERT – in line with the programme of the traditional company – covers a wide variety of topics. Recognized experts discuss such diverse matters as the intestine as a bulwark of the immune system, mental health or the effects of too little or too much exercise. accelent was responsible for the concept, content creation, artwork and realisation. HÖRENSWERT on Spotify
A leading global payment service provider. With strong roots in Vienna. accelent manages the PR, from Austria at times across Europe. And turns Paysafe's solutions and brands into media topics. With merchants and opinion leaders. With journalists and partners. With interest groups and other stakeholders.
With the initiative "Reinwerfen statt Wegwerfen" ("Throw it clean instead of throw it away") accelent has created the largest anti-littering platform in the country for Altstoff Recycling Austria AG (ARA) and Austria's economy. Starting with brand development and the development of the basic communications strategy, we have been implementing a comprehensive communications concept since May 2012, which ranges from classic PR, events and social media to digital solutions such as a responsive website, Facebook apps and online marketing. In all of these measures, we strongly focused on positive campaigning instead of raised forefingers.
With around 500 employees, BearingPoint is Austria's largest technology and management consultancy. Through continuous media relations, we place BearingPoint as a company, but also its relevant topics, in the public and trade media. In particular, we use studies on topics such as agile management, transformation, or banking, which we use as a starting point to convey the messages in the context of exclusive stories and to position BearingPoint as an expert.
Around the globe, 38 million people are living with HIV. Today infected people can lead an almost normal life. However, there is still a considerable lack of knowledge about the disease. Our challenge was to draw attention to the LiVLife website which contributes to raising awareness with up-to-date information from research and reports from the HIV community. It was launched by the pharmaceutical company ViiV, which is represented in Austria by GSK. Using Facebook and Google Ads campaigns, we made relevant target audiences throughout Austria aware of this online resource. With engaging content, we significantly increased website traffic and facilitated dialogues, maximising the impact of our awareness campaign.
accelent has been working for the wholesaler for Austria's tobacconists for a long time. The Covid pandemic was a new challenge - also for the team. Within 24 hours accelent created a simple information medium and took over the editorial work for a few months. Serious information about the virus and the company's steps were particularly important at the beginning, as was a dash of humour for a lasting good mood in times of uncertainty. In doing so, the company also got through the first weeks of the pandemic well in terms of communication.
As part of the overall PR support for the Forum of the Researching Pharmaceutical Industry in Austria (FOPI), accelent provides support for the Patient Rights Day on the topics of health services law, patient empowerment and prescription-free medication. A platform for the healthcare system, patient organisations and medical societies - and their most important exponents. Conceptual preparatory work, networking and media relations are realized by accelent.
When MasterCard invited to the MC Talk for the first time in 2008, accelent, as the inventor of the format itself, did not yet know that it would become a fixed point in the calendar of the domestic financial sector. An opening party for the Vienna office turned into a series of events that always brought together the entire scene under MasterCard's patronage on one evening in the fourth quarter.
For some years now, personalized medicine has been one of the major topics in healthcare. Big data and new possibilities in bioinformatics are currently giving it an additional boost. As a pioneer in personalised medicine, Roche Austria, supported by accelent, launched the "Medicine for me" initiative, which promotes dialogue between experts in individual fields, patients and their relatives, and decision-makers from the healthcare sector.
A company at the intersection of data science and the pharmaceutical industry: Exputec (now "Werum" after the takeover) stands for high-quality solutions in data analysis and processing. accelent implemented the development work in terms of communication and, among other things, took over the editorial work for the LinkedIn channel, which reaches users looking for current information on the topic of data & life science far beyond the professional world and the industry. A complex topic in a dynamic channel!
Employees of the research-based pharmaceutical industry are frequently required to be experts on their own industry regarding a wide variety of topics and are often confronted with accusations, both in a professional context as well as among friends or family. In order to equip these employees with arguments, accelent developed a web app as a virtual cheat sheet; in other words, as a tool that is available in every situation and provides answers to the most common myths and misinformation. The consise arguments offer three levels of information depth: simple statements, arguments with figures and reference links with sources and detailed information. Everything is constantly updated and can be easily installed with one click on a smartphone as a web app. www.fopi.at/proudofpharma
The pioneer and market leader in shared e-scooter mobility. Shared economy meets urban mobility. A sustainable mobility concept with fun and lifestyle aspects. And an unmissable presence in the urban landscape. accelent is in charge of active and reactive media work, cooperations as well as speaking and event opportunities. Thus the market leader remains at the top and implments thought leadership in an industry of the future.
Cancer patients were at risk of being ignored during the COVID-19 pandemic, while prophylaxis was also neglected. In order to send out an urgent warning against collateral damage and to be heard even during this frantic time, accelent organised a virtual press conference for the Austrian Society of Haematology & Medical Oncology (OeGHO), the Cancer Aid and seven other oncology societies during the second lockdown. The press conference was realised as a GoToWebinar. All speakers and all journalists participated via the stream. Press documents were available for direct download. The effect: significantly more journalists were present than even at any analogue press conference of the OeGHO, as regional editorial offices could also be integrated. Perhaps a blueprint for the future?
Since mid-2018, FOPI (Forum of the Researching Pharmaceutical Industry in Austria) has regularly communicated news, industry insights and telegram-style dates to its members via WhatsApp - and thus uses a new channel for this circle to attract special attention. Successfully, as three quarters of the stakeholders from the closed circle are already subscribers.
Under the leadership of the Austrian Society for Haematology & Medical Oncology (OeGHO) and driven by its president Prof. Dr. Hellmut Samonigg, accelent designed and implemented a comprehensive information and awareness campaign for the protection of non-smokers. The decisive factor here was that, even or especially with low budgetary resources, meticulous strategic planning and a high degree of professionalism in implementation were indispensable. In July 2015, the Austrian parliament adopted a comprehensive package for the protection of non-smokers. In 2018, we were also co-responsible for the Non-Smoker Protection Referendum of the Vienna Medical Association and the Austrian Cancer Organisation, which was the most successful non-partisan referendum in the history of Austria with almost 900,000 signatures.
An article set a snowball in motion in Germany, and it developed into an avalanche in Austria within a very short time. From one day to the next, IMS HEALTH found itself in the middle of a data abuse affair. In the highly sensitive healthcare sector, where patient data is the most valuable asset. Despite the media involvement, IMS HEALTH succeeded in maintaining its good reputation as the world's leading information service provider in the healthcare sector.
