"Yes. And that's how it feels." With this approach, accelent developed a broad-based awareness campaign for GSK to raise awareness of shingles among the Austrian population. After all, one in three people will contract this extremely painful disease in the course of their lives - and far too few people know about it. Classic advertisements, advertorials, an information website, a Facebook page, testimonial videos, a podcast, regular media work, direct marketing and even action elements have been creating awareness since 2021. An important ambassador is Martina Rupp, who is herself affected and provides highly authentic information. www.guertelrose-info.at
Preparing complex financial topics for a broad target group is just one of the challenges of our work for the asset management giant Fidelity International. Directly integrated into the international PR team, we have to identify interesting topics, translate them from specific financial English into German and then offer them to domestic media. Our excellent contacts to the most important financial journalists make this challenge easier for us and lead to a steadily growing media presence for the client. We also manage the media relations for Hungary and the Czech Republic, are responsible for media planning and support the country manager with his LinkedIn profile.
Mit über 3.000 Mitarbeiter:innen am Standort Wien zählt Boehringer Ingelheim zu den größten Arbeitgebern Österreichs in der Pharmabranche. Die Vielfalt an Themen und Herausforderungen an die Kommunikation ist beeindruckend: Forschung, Standort, Employer Branding, Expansion, Investitionen füllen genauso die PR-Pipeline wie die Zulassung neuer Medikamente, Events oder Firmenjubiläen. Ob externe Kommunikation über klassische und soziale Medien oder interne PR über diverse Kanäle wie eine Mitarbeiterzeitung … bei all dem unterstützen wir den Kunden intensiv sowohl in der strategischen Kommunikationsberatung wie auch der vielfältigen operativen Umsetzung.
The research-based pharmaceutical companies have moved into the centre of public attention at the latest with the COVID 19 pandemic. But the research successes did not pay for themselves into the reputation of the long-scolded industry. This is why accelent is implementing a long-term, multifaceted reputation management programme for the Forum of the Research-Based Pharmaceutical Industry in Austria (FOPI): This ranges from honest media work and an unaffected presence on social media to podcasts, short videos and a blog characterised by a culture of discussion. In addition, accelent shapes the exchange with stakeholders - for example at regular events or at the green paper "COVID-19 and beyond". https://fopi.at/covid-19-and-beyond/ Last but not least, a viral image campaign was launched in 2022 to show the importance of life-changing therapies for patients. https://fopi.at/wir-sagen-danke/
A retail concept especially for young customers. Communication in social media plays a pivotal role. accelent connects STOP SHOP with the tenants and the customers - using a uniqe Facebook presence that offers new highlights every day.
Cooking, kitchen, household appliances - hardly anything is currently as trendy as culinary delights. AEG is the world's second largest manufacturer of household appliances and stands for cooking as a lifestyle topic at the highest level. The communication cosmos that accelent has been successfully creating for AEG for many years is correspondingly sophisticated and extensive: modern product PR includes media relations, events and innovative solutions such as Facebook livestreams.
The political decision for the photo on the e-card had far-reaching consequences - and implicated that about 15% of all insured persons had to take action. But the other 85% had to be told to wait and see. And for smaller groups there were other messages to communicate at the same time. accelent developed a detailed communication concept including slogan, messaging and implementation of all documents. For the whole of Austria.
Psoriasis affects approximately 250.000 people in Austria. With the Austria-wide 360°-campaign “Lass dich anschauen” (Let’s have a look at you) we supported Celgene in its efforts to encourage patients to consult a dermatologist and get informed about therapy options, as research is making constant progress in the development of new therapies. As part of a roadshow throughout Austria, passers-by could literally get a picture of the living situations of patients by means of a mirror-installation. Coupled with intensive media relations activities 17 million contact opportunities were achieved. On Facebook, Youtube, through traditional and digital advertising, folders as well as an own website, we also spread the adapted core message: Let’s have a look at you! Go see a doctor! (The campaign was realised in cooperation with asoluto digital.)
There is hardly any topic which is not covered by a podcast yet, and the range of offerings is constantly growing. However, there are less podcasts in the health sector than one would expect. The Austrian Society of the Golden Cross (ÖGGK) has therefore launched the podcast HÖRENSWERT – in line with the programme of the traditional company – covers a wide variety of topics. Recognized experts discuss such diverse matters as the intestine as a bulwark of the immune system, mental health or the effects of too little or too much exercise. accelent was responsible for the concept, content creation, artwork and realisation. HÖRENSWERT on Spotify
A leading global payment service provider. With strong roots in Vienna. accelent manages the PR, from Austria at times across Europe. And turns Paysafe's solutions and brands into media topics. With merchants and opinion leaders. With journalists and partners. With interest groups and other stakeholders.
With the initiative "Reinwerfen statt Wegwerfen" ("Throw it clean instead of throw it away") accelent has created the largest anti-littering platform in the country for Altstoff Recycling Austria AG (ARA) and Austria's economy. Starting with brand development and the development of the basic communications strategy, we have been implementing a comprehensive communications concept since May 2012, which ranges from classic PR, events and social media to digital solutions such as a responsive website, Facebook apps and online marketing. In all of these measures, we strongly focused on positive campaigning instead of raised forefingers.
With around 500 employees, BearingPoint is Austria's largest technology and management consultancy. Through continuous media relations, we place BearingPoint as a company, but also its relevant topics, in the public and trade media. In particular, we use studies on topics such as agile management, transformation, or banking, which we use as a starting point to convey the messages in the context of exclusive stories and to position BearingPoint as an expert.
Around the globe, 38 million people are living with HIV. Today infected people can lead an almost normal life. However, there is still a considerable lack of knowledge about the disease. Our challenge was to draw attention to the LiVLife website which contributes to raising awareness with up-to-date information from research and reports from the HIV community. It was launched by the pharmaceutical company ViiV, which is represented in Austria by GSK. Using Facebook and Google Ads campaigns, we made relevant target audiences throughout Austria aware of this online resource. With engaging content, we significantly increased website traffic and facilitated dialogues, maximising the impact of our awareness campaign.
When MasterCard invited to the MC Talk for the first time in 2008, accelent, as the inventor of the format itself, did not yet know that it would become a fixed point in the calendar of the domestic financial sector. An opening party for the Vienna office turned into a series of events that always brought together the entire scene under MasterCard's patronage on one evening in the fourth quarter.
For some years now, personalized medicine has been one of the major topics in healthcare. Big data and new possibilities in bioinformatics are currently giving it an additional boost. As a pioneer in personalised medicine, Roche Austria, supported by accelent, launched the "Medicine for me" initiative, which promotes dialogue between experts in individual fields, patients and their relatives, and decision-makers from the healthcare sector.
The pioneer and market leader in shared e-scooter mobility. Shared economy meets urban mobility. A sustainable mobility concept with fun and lifestyle aspects. And an unmissable presence in the urban landscape. accelent is in charge of active and reactive media work, cooperations as well as speaking and event opportunities. Thus the market leader remains at the top and implments thought leadership in an industry of the future.
Cancer patients were at risk of being ignored during the COVID-19 pandemic, while prophylaxis was also neglected. In order to send out an urgent warning against collateral damage and to be heard even during this frantic time, accelent organised a virtual press conference for the Austrian Society of Haematology & Medical Oncology (OeGHO), the Cancer Aid and seven other oncology societies during the second lockdown. The press conference was realised as a GoToWebinar. All speakers and all journalists participated via the stream. Press documents were available for direct download. The effect: significantly more journalists were present than even at any analogue press conference of the OeGHO, as regional editorial offices could also be integrated. Perhaps a blueprint for the future?
Under the leadership of the Austrian Society for Haematology & Medical Oncology (OeGHO) and driven by its president Prof. Dr. Hellmut Samonigg, accelent designed and implemented a comprehensive information and awareness campaign for the protection of non-smokers. The decisive factor here was that, even or especially with low budgetary resources, meticulous strategic planning and a high degree of professionalism in implementation were indispensable. In July 2015, the Austrian parliament adopted a comprehensive package for the protection of non-smokers. In 2018, we were also co-responsible for the Non-Smoker Protection Referendum of the Vienna Medical Association and the Austrian Cancer Organisation, which was the most successful non-partisan referendum in the history of Austria with almost 900,000 signatures.
"Who will take care of us?” This is just one of the many questions that children of cancer patients have. A cancer diagnosis is a shock for patients and associated with fears and uncertainties. In order to convey difficult topics in an emotional way, accelent developed webcasts for GSK Oncology and the Österreichische Krebshilfe as a new format for those affected. Interviews with patients and experts were filmed under the title "Ich & Krebs" and made available as videos on the partners' platforms. They provide well-founded answers to the most urgent questions and practical tips as well as further information, contact addresses and sources. www.ichundkrebs.at Video on cancer & vaccination
Based on the Novartis claim "We are reimagining medicine", Novartis Austria 2021 launched its presence on the business social media platform LinkedIn. The positioning of the international pharmaceutical company - deeply rooted in Austria - was to be presented in a tangible and comprehensible way. accelent created postings, animated images, designed infographics and, last but not least, ensured a great performance of the page with active community management. And this despite all the pharmacovigilance requirements and drug law restrictions. https://www.linkedin.com/company/novartis-oesterreich/
