Psoriasis affects approximately 250.000 people in Austria. With the Austria-wide 360°-campaign “Lass dich anschauen” (Let’s have a look at you) we supported Celgene in its efforts to encourage patients to consult a dermatologist and get informed about therapy options, as research is making constant progress in the development of new therapies. As part of a roadshow throughout Austria, passers-by could literally get a picture of the living situations of patients by means of a mirror-installation. Coupled with intensive media relations activities 17 million contact opportunities were achieved. On Facebook, Youtube, through traditional and digital advertising, folders as well as an own website, we also spread the adapted core message: Let’s have a look at you! Go see a doctor! (The campaign was realised in cooperation with asoluto digital.)
Cooking, kitchen, household appliances - hardly anything is currently as trendy as culinary delights. AEG is the world's second largest manufacturer of household appliances and stands for cooking as a lifestyle topic at the highest level. The communication cosmos that accelent has been successfully creating for AEG for many years is correspondingly sophisticated and extensive: modern product PR includes media relations, events and innovative solutions such as Facebook livestreams.
As part of the overall PR support for the Forum of the Researching Pharmaceutical Industry in Austria (FOPI), accelent provides support for the Patient Rights Day on the topics of health services law, patient empowerment and prescription-free medication. A platform for the healthcare system, patient organisations and medical societies - and their most important exponents. Conceptual preparatory work, networking and media relations are realized by accelent.
The pioneer and market leader in shared e-scooter mobility. Shared economy meets urban mobility. A sustainable mobility concept with fun and lifestyle aspects. And an unmissable presence in the urban landscape. accelent is in charge of active and reactive media work, cooperations as well as speaking and event opportunities. Thus the market leader remains at the top and implments thought leadership in an industry of the future.
A leading global payment service provider. With strong roots in Vienna. accelent manages the PR, from Austria at times across Europe. And turns Paysafe's solutions and brands into media topics. With merchants and opinion leaders. With journalists and partners. With interest groups and other stakeholders.
A retail concept especially for young customers. Communication in social media plays a pivotal role. accelent connects STOP SHOP with the tenants and the customers - using a uniqe Facebook presence that offers new highlights every day.
Since mid-2018, FOPI (Forum of the Researching Pharmaceutical Industry in Austria) has regularly communicated news, industry insights and telegram-style dates to its members via WhatsApp - and thus uses a new channel for this circle to attract special attention. Successfully, as three quarters of the stakeholders from the closed circle are already subscribers.
For some years now, personalized medicine has been one of the major topics in healthcare. Big data and new possibilities in bioinformatics are currently giving it an additional boost. As a pioneer in personalised medicine, Roche Austria, supported by accelent, launched the "Medicine for me" initiative, which promotes dialogue between experts in individual fields, patients and their relatives, and decision-makers from the healthcare sector.
Under the leadership of the Austrian Society for Haematology & Medical Oncology (OeGHO) and driven by its president Prof. Dr. Hellmut Samonigg, accelent designed and implemented a comprehensive information and awareness campaign for the protection of non-smokers. The decisive factor here was that, even or especially with low budgetary resources, meticulous strategic planning and a high degree of professionalism in implementation were indispensable. In July 2015, the Austrian parliament adopted a comprehensive package for the protection of non-smokers. In 2018, we were also co-responsible for the Non-Smoker Protection Referendum of the Vienna Medical Association and the Austrian Cancer Organisation, which was the most successful non-partisan referendum in the history of Austria with almost 900,000 signatures.
Boehringer Ingelheim, the second-largest German pharmaceutical company, welcomes groups of visitors to its research and production site in Vienna. We were commissioned to redesign visitor tours from the ground up. All the information from the analysis went into a comprehensive tour guide, which contains the core messages as well as further facts and microstories to illustrate and emotionally address the visitors.
An article set a snowball in motion in Germany, and it developed into an avalanche in Austria within a very short time. From one day to the next, IMS HEALTH found itself in the middle of a data abuse affair. In the highly sensitive healthcare sector, where patient data is the most valuable asset. Despite the media involvement, IMS HEALTH succeeded in maintaining its good reputation as the world's leading information service provider in the healthcare sector.
With the initiative "Reinwerfen statt Wegwerfen" ("Throw it clean instead of throw it away") accelent has created the largest anti-littering platform in the country for Altstoff Recycling Austria AG (ARA) and Austria's economy. Starting with brand development and the development of the basic communications strategy, we have been implementing a comprehensive communications concept since May 2012, which ranges from classic PR, events and social media to digital solutions such as a responsive website, Facebook apps and online marketing. In all of these measures, we strongly focused on positive campaigning instead of raised forefingers.
When MasterCard invited to the MC Talk for the first time in 2008, accelent, as the inventor of the format itself, did not yet know that it would become a fixed point in the calendar of the domestic financial sector. An opening party for the Vienna office turned into a series of events that always brought together the entire scene under MasterCard's patronage on one evening in the fourth quarter.
Informing a target group of about 50 experts needs other ideas than media work. Instead, a Green Paper on the topic was prepared, to which expert interviews were conducted with each person of the target group. The topic was highlighted and the result was well informed stakeholders and a unique compendium on a topic that will be of interest to all of us in the future. GS1's pioneering role was thus optimally anchored among the relevant audiences.
