Around the globe, 38 million people are living with HIV. Today infected people can lead an almost normal life. However, there is still a considerable lack of knowledge about the disease. Our challenge was to draw attention to the LiVLife website which contributes to raising awareness with up-to-date information from research and reports from the HIV community. It was launched by the pharmaceutical company ViiV, which is represented in Austria by GSK. Using Facebook and Google Ads campaigns, we made relevant target audiences throughout Austria aware of this online resource. With engaging content, we significantly increased website traffic and facilitated dialogues, maximising the impact of our awareness campaign.
