Based on the Novartis claim “We are reimagining medicine”, Novartis Austria 2021 launched its presence on the business social media platform LinkedIn. The positioning of the international pharmaceutical company – deeply rooted in Austria – was to be presented in a tangible and comprehensible way. accelent created postings, animated images, designed infographics and, last but not least, ensured a great performance of the page with active community management. And this despite all the pharmacovigilance requirements and drug law restrictions. https://www.linkedin.com/company/novartis-oesterreich/
