“Yes. And that’s how it feels.” With this approach, accelent developed a broad-based awareness campaign for GSK to raise awareness of shingles among the Austrian population. After all, one in three people will contract this extremely painful disease in the course of their lives – and far too few people know about it. Classic advertisements, advertorials, an information website, a Facebook page, testimonial videos, a podcast, regular media work, direct marketing and even action elements have been creating awareness since 2021. An important ambassador is Martina Rupp, who is herself affected and provides highly authentic information.