OeGHO – Virtual Press Conference as an Effective Channel for Crisis PR

Cancer patients were at risk of being ignored during the COVID-19 pandemic, while prophylaxis was also neglected. In order to send out an urgent warning against collateral damage and to be heard even during this frantic time, accelent organised a virtual press conference for the Austrian Society of Haematology & Medical Oncology (OeGHO), the Cancer Aid and seven other oncology societies during the second lockdown. The press conference was realised as a GoToWebinar. All speakers and all journalists participated via the stream. Press documents were available for direct download. The effect: significantly more journalists were present than even at any analogue press conference of the OeGHO, as regional editorial offices could also be integrated. Perhaps a blueprint for the future?

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