With the initiative „Reinwerfen statt Wegwerfen“ („Throw it clean instead of throw it away“) accelent has created the largest anti-littering platform in the country for Altstoff Recycling Austria AG (ARA) and Austria’s economy. Starting with brand development and the development of the basic communications strategy, we have been implementing a comprehensive communications concept since May 2012, which ranges from classic PR, events and social media to digital solutions such as a responsive website, Facebook apps and online marketing. In all of these measures, we strongly focused on positive campaigning instead of raised forefingers.
