Novartis Austria is one of the world’s leading research-based pharmaceutical companies and, with production in Austria, is also on the health policy agenda. In keeping with this, corporate communications are very selective and equally high-ranking. Only a few appearances are realised each year, but they are for real milestones in the company’s history. For example, with the Federal Chancellor and Minister of Economic Affairs for ‘Invest in Austria’, with the Tyrolean state representatives for the opening of new production or research facilities. All messages that accelent plays a key role in shaping are always coordinated with the global corporate strategy and communication. https://www.novartis.com/at-de/