“Yes. And that’s how it feels.” With this approach, accelent developed a broad-based awareness campaign for GSK to raise awareness of shingles among the Austrian population. After all, one in three people will contract this extremely painful neuritis in the course of their lives – and far too few people know about it. Classic adverts, advertorials, an extensive website, a Facebook page, a YouTube channel with testimonial videos, regular media work, direct marketing and campaigning elements have been attracting attention since 2021. An important ambassador is Martina Rupp, who was affected herself and now provides highly authentic information about the disease in around 20 podcast episodes with experts and sufferers.
www.guertelrose-info.at
