FOPI WhatsApp as an Internal Medium

Since mid-2018, FOPI (Forum of the Researching Pharmaceutical Industry in Austria) has regularly communicated news, industry insights and telegram-style dates to its members via WhatsApp – and thus uses a new channel for this circle to attract special attention. Successfully, as three quarters of the stakeholders from the closed circle are already subscribers.

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Celgene Campaign: Psoriasis in the mirror

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