The COVID pandemic undeniably brought health into the spotlight, and for a brief period, the innovative pharmaceutical industry played a key role in crisis management. However, old stereotypes have since resurfaced, making it challenging to convey the value of innovative medicines for patients and society. For FOPI, we focus on consistent messaging and clear, memorable key facts communicated across multiple channels: stakeholder management, media relations, events, LinkedIn, podcasts, and blog posts. www.fopi.at
