Psoriasis affects approximately 250.000 people in Austria. With the Austria-wide 360°-campaign “Lass dich anschauen” (Let’s have a look at you) we supported Celgene in its efforts to encourage patients to consult a dermatologist and get informed about therapy options, as research is making constant progress in the development of new therapies. As part of a roadshow throughout Austria, passers-by could literally get a picture of the living situations of patients by means of a mirror-installation. Coupled with intensive media relations activities 17 million contact opportunities were achieved. On Facebook, Youtube, through traditional and digital advertising, folders as well as an own website, we also spread the adapted core message: Let’s have a look at you! Go see a doctor! (The campaign was realised in cooperation with asoluto digital.)
