This is a success story par excellence, and we had the privilege of contributing to it in Austria. When accelent was entrusted with media relations in 2017, there were only a handful of Action stores in Austria. By 2024, more than 100 are available to Austrians. Accompanying this expansion from a PR perspective continues to be both a pleasure and a challenge. As the company has grown, so too has the range of topics and public interest. PR work for Action is entering a new phase, and we are well-prepared for it. www.action.com/de-at