RSV, the respiratory syncytial virus, was completely unknown in Austria for a long time because there were no tests and many people contracted it without realizing. In Europe, 3 million people fall ill and 20,000 deaths are recorded every year. However, the authorization of a vaccination for the particularly vulnerable target group of adults over 60 made raising disease awareness sensible. A broad-based campaign with a website, Facebook page, explanatory video, media work, adverts & advertorials, information material and even training videos for doctors succeeded in increasing public knowledge about RSV. www.rsv-schutz.at
