The research-based pharmaceutical companies have moved into the centre of public attention at the latest with the COVID 19 pandemic. But the research successes did not pay for themselves into the reputation of the long-scolded industry. This is why accelent is implementing a long-term, multifaceted reputation management programme for the Forum of the Research-Based Pharmaceutical Industry in Austria (FOPI): This ranges from honest media work and an unaffected presence on social media to podcasts, short videos and a blog characterised by a culture of discussion. In addition, accelent shapes the exchange with stakeholders – for example at regular events or at the green paper „COVID-19 and beyond“. https://fopi.at/covid-19-and-beyond/
Last but not least, a viral image campaign was launched in 2022 to show the importance of life-changing therapies for patients. https://fopi.at/wir-sagen-danke/
