IMS HEALTH – Undamaged Reputation thanks to Crisis PR

An article set a snowball in motion in Germany, and it developed into an avalanche in Austria within a very short time. From one day to the next, IMS HEALTH found itself in the middle of a data abuse affair. In the highly sensitive healthcare sector, where patient data is the most valuable asset. Despite the media involvement, IMS HEALTH succeeded in maintaining its good reputation as the world’s leading information service provider in the healthcare sector.

Services: , ,

Category: Case study

Mastercard B2B-Influencer-Event

Zur nächsten Case Study