{"id":1824,"date":"2019-05-13T09:45:44","date_gmt":"2019-05-13T07:45:44","guid":{"rendered":"http:\/\/accelent.at\/?post_type=portfolio_page&#038;p=1824"},"modified":"2025-06-10T23:21:32","modified_gmt":"2025-06-10T21:21:32","slug":"anti-littering-initiative-reinwerfen-statt-wegwerfen","status":"publish","type":"portfolio_page","link":"https:\/\/accelent.at\/en\/portfolio_page\/anti-littering-initiative-reinwerfen-statt-wegwerfen\/","title":{"rendered":"Anti-Littering Initiative &#8220;Reinwerfen statt Wegwerfen&#8221;"},"content":{"rendered":"<p>With the initiative &#8220;Reinwerfen statt Wegwerfen&#8221; (&#8220;Throw it clean instead of throw it away&#8221;) accelent has created the largest anti-littering platform in the country for Altstoff Recycling Austria AG (ARA) and Austria&#8217;s economy. Starting with brand development and the development of the basic communications strategy, we have been implementing a comprehensive communications concept since May 2012, which ranges from classic PR, events and social media to digital solutions such as a responsive website, Facebook apps and online marketing. In all of these measures, we strongly focused on positive campaigning instead of raised forefingers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the initiative &#8220;Reinwerfen statt Wegwerfen&#8221; (&#8220;Throw it clean instead of throw it away&#8221;) accelent has created the largest anti-littering platform in the country for Altstoff Recycling Austria AG (ARA) and Austria&#8217;s economy. Starting with brand development and the development of the basic communications strategy,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[],"portfolio_tag":[],"class_list":["post-1824","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/accelent.at\/en\/wp-json\/wp\/v2\/portfolio_page\/1824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accelent.at\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/accelent.at\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/accelent.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accelent.at\/en\/wp-json\/wp\/v2\/comments?post=1824"}],"version-history":[{"count":1,"href":"https:\/\/accelent.at\/en\/wp-json\/wp\/v2\/portfolio_page\/1824\/revisions"}],"predecessor-version":[{"id":3770,"href":"https:\/\/accelent.at\/en\/wp-json\/wp\/v2\/portfolio_page\/1824\/revisions\/3770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accelent.at\/en\/wp-json\/wp\/v2\/media\/1629"}],"wp:attachment":[{"href":"https:\/\/accelent.at\/en\/wp-json\/wp\/v2\/media?parent=1824"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/accelent.at\/en\/wp-json\/wp\/v2\/portfolio_category?post=1824"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/accelent.at\/en\/wp-json\/wp\/v2\/portfolio_tag?post=1824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}