Influencer relations for GS1 – new ways to reach stakeholders

Informing a target group of about 50 experts needs other ideas than media work. Instead, a Green Paper on the topic was prepared, to which expert interviews were conducted with each person of the target group. The topic was highlighted and the result was well informed stakeholders and a unique compendium on a topic that will be of interest to all of us in the future. GS1’s pioneering role was thus optimally anchored among the relevant audiences.

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Mastercard B2B-Influencer-Event

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